Walter Winchell Show, greeted the airwaves for the first time with the words, "Good evening. Mr. and Mrs. North and South America and all the ships at sea. Let's go to press." The program was broadcast over the NBC Blue network. The radio gossip show was later named Kaiser Frazer News and was kept alive for 2 years on the airwaves by Winchell. Jergens lotion was its first sponsor, then Jergens was replaced by Dryad deodorant, Kaiser Frazer cars, and Richard Hudnut shampoo.
Winchell presented two sides of journalism. He focused on gossip in his column, but on his radio program he presented a lot of international news. His radio program featured many more serious topics. He was one of the first American journalists to criticize Adolf Hitler in the build-up to WWII, in spite of his sensationalist reputation for Hollywood gossip.
The Jergen's Journal with Walter Winchell was a highly-rated show, one that managed to compete successfully with NBC's powerhouse Sunday night lineup.