April 21, 1940: Airing on CBS for the first time on this particular day, "Take It or Leave It" contestants were offered a top prize of $64 by Bob Hawk. Losers left as there were no lovely parting gifts or consolation prizes that they could find.
"Take It or Leave It" was a very popular radio quiz show in America during its run. The title was derived from the fact that each time a contestant answers a question correctly, he or she will be asked to either "Take" his/her winnings and walk away, or "Leave" it and proceed with the next question.
The show ran for 10 years on CBS (1940-1947) and NBC (1947-1950), and was hosted by Bob Hawk (1940-1941), Phil Baker (1941-1947), Garry Moore (1947-1949), Eddie Cantor (1949-1950), and Jack Paar (1950). It became the precursor of another American game show called "The $64,000 Question."