Tuesday, October 10, 2017
October 10, 1933: The First Lauching of Dreft Detergent, sponsor of Dreft Star Playhouse
Dreft Star Playhouse was Lux Radio Theatre's "prestige drama." The show featured a famous star. A popular person was interviewed casually. In the interview they made a mention of the sponsor's product. In this program, listeners were treated to new, more intimate relationships with stars and celebrities that were formerly only available in the pages of fan magazines. The celebrity on the show shared aspects of their private lives to their fans so they could feel closer to the stars.