Showing posts with label Launching of Crisco. Show all posts
Showing posts with label Launching of Crisco. Show all posts

Wednesday, August 15, 2012

August 15, 1911: Launching of Crisco



August 15, 1911: Procter & Gamble Company of Cincinnati,OH introduced hydrogenated shortening that known as Crisco.

When P&G introduced Crisco, they had to changed the mind set of housewife on that days about imitation food. P&G stated on their ads that vegetable shortening was healthier and cheaper than animal fat or butter. They succeed with their campaign and taken on their biggest competitor lard and butter.  The product was advertised throughout the golden age of radio.