December 9, 1940: The Longines Watch Company signed a contract with the FM experimental advertising station W2XOR in New York City for the first time and their radio advertisements were aired for 26 weeks and promoted the Longines time signals. Longines is a magnificence watchmaker based in Saint-Imier, Europe. Established by Auguste Agassiz in 1832, the company is held by the Piece of Swatch Group. Its wing-shaped logo is the most well-known logo for a company. Longines is recognized for its 'Aviators' watches. Longines offered electronic timers used at the first contemporary Olympic games in 1892. In 1899, Longines went to the Northern Pole with Arctic traveler Louis Amédée de Savoie. It was the first to use automated time keeping for the Federal Gymnastics at Basel in 1912. Today, Longines continues to be a well known name in game watches and chronographs.