March 30, 1945: "The Dreft Star Playhouse" was heard for the final time. The show had been paying up to $3,000 per week (the equivalent of $35,382 in 2009) to attract big-name talent. The production was formerly known as " Hollywood Theater of Air ." Later, it was renamed after its sponsor, Dreft. The show ran for 15 minutes four times a week for 2 years.