October 10, 1932: The birth of Judy and Jane (sponsored by Folger's Coffee), and Betty and Bob (sponsored by General Mills), two programs that were among radio's earliest venture into radio soap operas . The two programs captured the hearts (and ears) of audiences until the early 1940's. Judy and Jane was a story about the friendship of two women who were very concerned about life in their small town of Honeycrest. Judy and Jane was produced by Frank and Ann Hummert . Betty and Bob was created by the powerhouse producer couple of Anne and Frank Hummert in 1932. The show was the first widely popular daytime serial soap opera . The show was a typical Cinderella story soap opera creation which told the love story of a simple poor girl and a rich distinguished man. Betty was a secretary at Bob's company. Her love for Bob was not accepted by Bob's family.