December 22, 1922: The First Radio Promotion

December 22, 1922: This day is the first double wedding ceremony broadcast on WEAF. This is proof that WEAF could be a pillar of radio promotion; the wedding ceremony at Grand Central Palace was watched by 4,000 spectators. The WEAF coorperated with the American Radio Exposition to conduct this classic radio broadcast and participating wedding couples received $100 as compensation.

As the pioneer sponsored program broadcasting station, WEAF use long distance telephone service to broadcast their program. WEAF made arrangment between sponsorhip company and others radio stations that would be the chain station for equal distribution of service cost. The chain station received a portion of advertising program fee or could obtain non advertising program of the chain management for a fee.

October 28, 1922: The First National Radio Broadcast of College Football

October 28, 1922: A collegiate football game was aired by WEAF in New York City, coast to coast for the first time on this day. The football radio broadcast  saw Princeton matched against the University of Chicago. They played at Stagg Field in the Windy City with the of score 21-8 in Princeton's favor. The broadcast was transmitted via phone line to New York City where it was then transmitted by radio.

The first football game ever broadcast on the radio was witnessed by 32,000 fans. The game was an important moment in history of broadcast because for the first time AT&T, the owner of WEAF, introduced advertising. In addition, college football games in the 1920s generally were aired without charge for airing rights even as the radio station collected funds from advertising that they aired during the games.  The WEAF broadcast of the game was one of the most important moment that affected development of radio and college sports. It was apart of the nationalization of football by making inter-regional competition immediately available to masses through the airwaves with coast to coast broadcasts.