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Showing posts with the label 'Heart's desire'

September 9, 1946 'Heart's Desire', A giveaway contest program on the MBS

September 9, 1946: Heart's Desire , a giveaway contest program on the Mutual Broadcasting System, was hosted by Ben Alexander. This radio quiz show program was transmitted nationwide over Mutual Broadcasting System for a half hour five days a week. Initially it was a supporting program of MBS. Later,  Phillip Morris & Company Limited began to sponsor half of the show. It was on the air for approximately two years.