Skip to main content

September 9, 1946 'Heart's Desire', A giveaway contest program on the MBS



September 9, 1946: Heart's Desire, a giveaway contest program on the Mutual Broadcasting System, was hosted by Ben Alexander.

This radio quiz show program was transmitted nationwide over Mutual Broadcasting System for a half hour five days a week. Initially it was a supporting program of MBS. Later, Phillip Morris & Company Limited began to sponsor half of the show. It was on the air for approximately two years.

Comments

  1. In September 1946 My mother Janie Nash from Custer, Michigan wrote to the program and requested some gifts for us 5 kids Christmas. She sent a five dollar bill and they read it on thanksgiving day. They sent the five dollars back and sent me, the oldest an electric train set, the next three kids a large doll and the youngest a rocking horse. I still have all the letters of correspondence and also the train although it has had a lot of use through the years. I remember the show well as I was 13 yrs old,

    ReplyDelete
  2. Sometime about 1945, my Mother Laura Stedman Ayers, a poet by nature, wrote a poem to "Heart's Desire" stating her need for a vacuum cleaner to clean up after 6 kids. They selected a member of the studio audience who also had a Heart's Desire and the audience voted to select a winner. She won a new Electrolux which she used the rest of her life. We all sat by the radio with our fingers crossed.

    ReplyDelete

Post a Comment

Popular posts from this blog

1946 Great Crepitation Fart Contest

Not for the faint of heart, here is the remarkable 1946 Crepitation (Fart) Contest (part of the 1946 News Broadcasts Collection ). You'll enjoy the fart-off between champion Englishman Lord Windsmear, and  challenger, Australian Paul Boomer who had stowed aboard a cabbage freighter. The hilarious comedy recording was apparently created a spoof by two Canadian radio sportscasters in 1946, but this 15 minute recording definitely has some gems in it.  Apparently they made several copies, but it was not for distribution. The recording was copied again and again on disc and reel to reel tape. It was distributed underground and played in dark rooms and back alleys around the world. If you cannot see the audio controls, your browser does not support the audio element This recording is available with many other delightful treats on Random Rarities #7 available on   MP3 CD ,  Audio CD , and  instant download .

April 27, 1932: The First Performance of Ed Wynn on Texaco Fire Chief Show

April 27, 1932:  Ed Wynn , the Texaco fire chief, graced the airwaves for the first time on Texaco Star Theater. Wynn, who enjoyed popularity as a vaudeville performer, gave as a condition to his switch to radio, that a live audience react to his humor.His condition was granted by the network and so began Wynn's career as the first true superstar of radio. Ed Wynn was hosted a popular radio show  on Tuesday nights for most of the 1930s. The radio show was heard in North America and sponsored by Texaco gasoline. On the show Wynn played  as the " Texaco Fire Chief ". He was often seen wearing a fireman's helmet. For this show, Wynn would turned down the offer form The Wizard in MGM's adaptation of The Wizard of Oz , to play a role on that show.

January 27, 1948: Wire Recording introduced the 'Wireway'

  January 27, 1948: The first magnetic tape recorder was introduced by Wire Recording Corporation of America.  ‘Wire Way,’ as it was called, had an integrated oscillator and was sold for $149.50 at the time.