September 9, 1946 'Heart's Desire', A giveaway contest program on the MBS



September 9, 1946: Heart's Desire, a giveaway contest program on the Mutual Broadcasting System, was hosted by Ben Alexander.

This radio quiz show program was transmitted nationwide over Mutual Broadcasting System for a half hour five days a week. Initially it was a supporting program of MBS. Later, Phillip Morris & Company Limited began to sponsor half of the show. It was on the air for approximately two years.

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  1. In September 1946 My mother Janie Nash from Custer, Michigan wrote to the program and requested some gifts for us 5 kids Christmas. She sent a five dollar bill and they read it on thanksgiving day. They sent the five dollars back and sent me, the oldest an electric train set, the next three kids a large doll and the youngest a rocking horse. I still have all the letters of correspondence and also the train although it has had a lot of use through the years. I remember the show well as I was 13 yrs old,

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