Tuesday, October 10, 2017

October 10, 1933: The First Lauching of Dreft Detergent, sponsor of Dreft Star Playhouse

 
October 10, 1933: One of the most primitive synthetic detergents, Dreft, started its production. The Dreft sponsored program The Dreft Star Playhouse went on air 10 years later in 1945.

Dreft Star Playhouse was Lux Radio Theatre's  "prestige drama." The show featured a famous star.  A popular person was interviewed casually. In the interview they made a mention of the sponsor's product. In this program, listeners were treated to new, more intimate relationships with stars and celebrities that were formerly only available in the pages of fan magazines. The celebrity on the show shared aspects of their private lives to their fans so they could feel closer to the stars.