December 25, 1942: 'Victory Parade's Christmas Party of Spotlight Bands' Hit The Airwaves

 
December 25, 1942: All day long, Coca-Cola sponsored Victory Parade's Christmas Party of Spotlight Bands, transmitted on NBC Blue Network. The long-winded broadcast was picked up by more than 142 radio networks.

In an attempt to make itself a network to reckon with, the NBC Blue Network collaborated with Coca-Cola Company to broadcast Victory Parade's Christmas Party of Spotlight Bands. The show was an unusual one in that it was broadcast throughout the entire day, making it the longest broadcast of a commercially-sponsored program on the radio. The marathon broadcast was aired over more than 142 radio networks.

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