Strike It Rich was a radio game show that featured less-fortunate people as the contestants. The show's format involved requiring the contestants to answer very easy questions in exchange for a money prize. When the question was answered incorrectly, the so-called "Heart Line" was opened, allowing one viewer on the phone to make donations for the contestant's family.
However, the show's 11-year run was showered with controversy. Some people thought that the less-fortunate contestants were being exploited by the sponsors. They also pointed out that out of 5,000 people who send their stories every week, only a small percentage of them were given the chance to appear on the show. Viewers argued that they were picked based on who had the most interesting story to tell.