Thursday, October 10, 2019

90 Years Ago Today: Debut of DuPont's "Cavalcade of America"


The DuPont Chemical Company was one of the biggest and richest in the country, but it faced a backlash during the Depression Years because much of its fortune was based on profiteering during the Great War. One of its public relations moves was to sponsor "The Cavalcade of America", one of the best written and produced radio anthology programs of all time, beginning in 1935. Interestingly, DuPont's products were never sold directly to consumers, so "Cavalcade" was purely a PR feature.

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