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October 11, 1948 'The Brighter Day' debuted on CBS

October 11, 1948: America’s afternoon radio soap opera The Brighter Day showed up in the town of Three Rivers and remained on radio for 6 years. The program was based on Dennis and his children. Famous actors like William Redfield and Hal Holbrook were part of the program. Show’s sponsors Blue Cheer detergent, Ivory Soap flakes and Hazel Bishop Lipstick are still seen in the market today.

The Brighter Day was a radio soap opera that owed its beginning to the series Joyce Jordan, MD, where Joyce introduced the character of Liz Dennis. Liz's character became so popular that it resulted in the discontinuation Joyce's series.

The soap had both a radio and TV series, which were aired simultaneously. Other characters that gave life to the story included Liz's sisters Althea, Barbara, and Patsy, and their father Reverend Richard Dennis.


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