April 17, 1933: The First Performance of Johnny Roventinni on Radio Ads

April 17, 1933: The well-known commercial phrase ‘Call for Philip Morris,’ uttered by Johnny Roventini, went on air for the first time. He said the catchphrase several times in his characteristic high-pitched voice. Johnny’s red jacket, black hat, and white gloves were given to the American Advertising Museum.

Johnny Roventini, popular as Johnny Philip Morris, was born on August 15, 1910. Although he was less than four feet tall, he was a fully developed adult and worked as a bellboy at the New Yorker Hotel in 1933. He was discovered by an advertising mogul and he was asked to perform a page, issuing a "Call for Philip Morris".

During his career, with his perfect B-flat tone vocal, he repeated those words over a million times (according to his own estimate).

He was known as the representative for Philip Morris brand cigarettes through various media at that time. He was illustrated as a "living trademark" of Philip Morris for over 40 years. He also played in the comedy series I Love Lucy, helping the series achieve success in 1951.

Comments

1946 Great Crepitation Fart Contest

Not for the faint of heart, here is the remarkable 1946 Crepitation (Fart) Contest (part of the 1946 News Broadcasts Collection ). You'll enjoy the fart-off between champion Englishman Lord Windsmear, and challenger, Australian Paul Boomer who had stowed aboard a cabbage freighter. The hilarious comedy recording was apparently created a spoof by two Canadian radio sportscasters in 1946, but this 15 minute recording definitely has some gems in it. Apparently they made several copies, but it was not for distribution. The recording was copied again and again on disc and reel to reel tape. It was distributed underground and played in dark rooms and back alleys around the world. If you cannot see the audio controls, your browser does not support the audio element This recording is available with many other delightful treats on Random Rarities #7 available on MP3 CD , Audio CD , and instant download .

April 27, 1932: The First Performance of Ed Wynn on Texaco Fire Chief Show

April 27, 1932: Ed Wynn , the Texaco fire chief, graced the airwaves for the first time on Texaco Star Theater. Wynn, who enjoyed popularity as a vaudeville performer, gave as a condition to his switch to radio, that a live audience react to his humor.His condition was granted by the network and so began Wynn's career as the first true superstar of radio. Ed Wynn was hosted a popular radio show on Tuesday nights for most of the 1930s. The radio show was heard in North America and sponsored by Texaco gasoline. On the show Wynn played as the " Texaco Fire Chief ". He was often seen wearing a fireman's helmet. For this show, Wynn would turned down the offer form The Wizard in MGM's adaptation of The Wizard of Oz , to play a role on that show.

January 27, 1948: Wire Recording introduced the 'Wireway'

January 27, 1948: The first magnetic tape recorder was introduced by Wire Recording Corporation of America. ‘Wire Way,’ as it was called, had an integrated oscillator and was sold for $149.50 at the time.

Old Radio

Search This Blog