April 17, 1933: The First Performance of Johnny Roventinni on Radio Ads

April 17, 1933: The well-known commercial phrase ‘Call for Philip Morris,’ uttered by Johnny Roventini, went on air for the first time. He said the catchphrase several times in his characteristic high-pitched voice. Johnny’s red jacket, black hat, and white gloves were given to the American Advertising Museum.

Johnny Roventini, popular as Johnny Philip Morris, was born on August 15, 1910. Although he was less than four feet tall, he was a fully developed adult and worked as a bellboy at the New Yorker Hotel in 1933. He was discovered by an advertising mogul and he was asked to perform a page, issuing a "Call for Philip Morris".

During his career, with his perfect B-flat tone vocal, he repeated those words over a million times (according to his own estimate).

He was known as the representative for Philip Morris brand cigarettes through various media at that time. He was illustrated as a "living trademark" of Philip Morris for over 40 years. He also played in the comedy series I Love Lucy, helping the series achieve success in 1951.

Comments

1946 Great Crepitation Fart Contest

Not for the faint of heart, here is the remarkable 1946 Crepitation (Fart) Contest (part of the 1946 News Broadcasts Collection ). You'll enjoy the fart-off between champion Englishman Lord Windsmear, and challenger, Australian Paul Boomer who had stowed aboard a cabbage freighter. The hilarious comedy recording was apparently created a spoof by two Canadian radio sportscasters in 1946, but this 15 minute recording definitely has some gems in it. Apparently they made several copies, but it was not for distribution. The recording was copied again and again on disc and reel to reel tape. It was distributed underground and played in dark rooms and back alleys around the world. If you cannot see the audio controls, your browser does not support the audio element This recording is available with many other delightful treats on Random Rarities #7 available on MP3 CD , Audio CD , and instant download .

December 10, 1927: The first WSM Barn Dance Broadcast

December 10, 1927: George Hay introduce the WSM Barn Dance at The Grand Ole Opry for the first time on this day. The Grand Ole Opry began just five years after commercial radio was born in the United States. In 1925, WSM was formed. National Life hired George D. Hay as WSM's first program director. Hay, started his career on radio at WLS, Chicago. He created a barn dance show. Hay called himself "The Solemn Old Judge" and launched what would become the WSM Barn Dance , along with championship fiddler Uncle Jimmy Thompson. Hay's popular weekly broadcasts were renamed the Grand Ole Opry in 1927. When WSM radio increased the power of its transmission to 50,000 watts in 1932, the Opry, which aired every Saturday night, could be heard by most of the United States and parts of Canada. For more great radio western music see: All Star Western Theater Arthur Smith's Corner Store Bailes Brothers Bill Ring Show Checkerboard Fun Fest Chuck Wagon Jamboree ...

Fast Fun Facts about Jack Webb

Jack Webb was an American actor, television producer, director, and screenwriter, best known for his role as Sergeant Joe Friday in the 1950s TV series "Dragnet." Here's twelve FUN FACTS for you to know: Jack Webb was born on April 2, 1920 in Santa Monica, California. He served in the United States Army Air Forces during World War II, where he was a bomber pilot. In 1949, Webb created and starred in the radio series " Pat Novak for Hire ," which was the basis for the later " Dragnet " TV series. " Dragnet " was one of the first police procedural dramas on television, and it ran for eight seasons from 1951 to 1959. In addition to his work on " Dragnet ," Jack Webb also directed and produced several other TV shows, including "Adam-12," "Emergency!" and "Mark VII Limited." He was known for his distinctive style as a director, which involved using close-ups and quick cuts to convey a sense of immediacy. J...

Old Radio

Search This Blog