April 17, 1933: The First Performance of Johnny Roventinni on Radio Ads

April 17, 1933: The well-known commercial phrase ‘Call for Philip Morris,’ uttered by Johnny Roventini, went on air for the first time. He said the catchphrase several times in his characteristic high-pitched voice. Johnny’s red jacket, black hat, and white gloves were given to the American Advertising Museum.

Johnny Roventini, popular as Johnny Philip Morris, was born on August 15, 1910. Although he was less than four feet tall, he was a fully developed adult and worked as a bellboy at the New Yorker Hotel in 1933. He was discovered by an advertising mogul and he was asked to perform a page, issuing a "Call for Philip Morris".

During his career, with his perfect B-flat tone vocal, he repeated those words over a million times (according to his own estimate).

He was known as the representative for Philip Morris brand cigarettes through various media at that time. He was illustrated as a "living trademark" of Philip Morris for over 40 years. He also played in the comedy series I Love Lucy, helping the series achieve success in 1951.

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1946 Great Crepitation Fart Contest

Not for the faint of heart, here is the remarkable 1946 Crepitation (Fart) Contest (part of the 1946 News Broadcasts Collection ). You'll enjoy the fart-off between champion Englishman Lord Windsmear, and challenger, Australian Paul Boomer who had stowed aboard a cabbage freighter. The hilarious comedy recording was apparently created a spoof by two Canadian radio sportscasters in 1946, but this 15 minute recording definitely has some gems in it. Apparently they made several copies, but it was not for distribution. The recording was copied again and again on disc and reel to reel tape. It was distributed underground and played in dark rooms and back alleys around the world. If you cannot see the audio controls, your browser does not support the audio element This recording is available with many other delightful treats on Random Rarities #7 available on MP3 CD , Audio CD , and instant download .

January 27, 1948: Wire Recording introduced the 'Wireway'

January 27, 1948: The first magnetic tape recorder was introduced by Wire Recording Corporation of America. ‘Wire Way,’ as it was called, had an integrated oscillator and was sold for $149.50 at the time.

October 28, 1922: The First National Radio Broadcast of College Football

October 28, 1922: A collegiate football game was aired by WEAF in New York City, coast to coast for the first time on this day. The football radio broadcast saw Princeton matched against the University of Chicago. They played at Stagg Field in the Windy City with the of score 21-8 in Princeton's favor. The broadcast was transmitted via phone line to New York City where it was then transmitted by radio. The first football game ever broadcast on the radio was witnessed by 32,000 fans. The game was an important moment in history of broadcast because for the first time AT&T, the owner of WEAF, introduced advertising. In addition, college football games in the 1920s generally were aired without charge for airing rights even as the radio station collected funds from advertising that they aired during the games. The WEAF broadcast of the game was one of the most important moment that affected development of radio and college sports. It was apart of the nationalization of foo

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